Kilpatrick Townsend


Advertising Counseling & DisputesCommercial Success With rapid technological development and groundbreaking social media platforms occupying more of the consumer’s time, reaching purchasers through advertising and promotions has become increasingly complex. Kilpatrick Townsend’s comprehensive, multidisciplinary advertising, marketing, and promotions practice provides counsel in all aspects of advertising and brand protection. Our attorneys represent clients in litigating all types of disputes at the NAD, CARU, and in other self-regulatory claims, as well as in federal and state courts concerning Lanham Act False Advertising and Unfair or Deceptive Trade Practices Act claims. We also provide defense of government regulatory investigations and claims by the Federal Trade Commission (FTC), the state attorneys general, and regulators. Focus Areas Advertising Review & Claim Substantiation Promotions, Contests & Sweepstakes Communication Regulation, including social media, mobile, email, text message, and fax Consumer Class Actions Ad Targeting, Data Optimization & Privacy Compliance Media Buying, Advertising Sales & Data Sharing Deals Native Advertising Rights of Privacy & Publicity Primary Contacts William H. Brewster Partner Atlanta, GA t 404.815.6549 bbrewster@kilpatricktownsend.com Tywanda Harris Lord Partner Atlanta, GA t 404.745.2597 tlord@kilpatricktownsend.com Barry M. Benjamin Partner New York, NY t 212.775.8783 bbenjamin@kilpatricktownsend.com Laura C. Miller Partner Winston-Salem, NC t 336.607.7466 lamiller@kilpatricktownsend.com

Advertising Counseling & DisputesCommercial Success

With rapid technological development and groundbreaking social media platforms occupying more of the consumer’s time, reaching purchasers through advertising and promotions has become increasingly complex. Kilpatrick Townsend’s comprehensive, multidisciplinary advertising, marketing, and promotions practice provides counsel in all aspects of advertising and brand protection. Our attorneys represent clients in litigating all types of disputes at the NAD, CARU, and in other self-regulatory claims, as well as in federal and state courts concerning Lanham Act False Advertising and Unfair or Deceptive Trade Practices Act claims. We also provide defense of government regulatory investigations and claims by the Federal Trade Commission (FTC), the state attorneys general, and regulators.

Focus Areas

Advertising Review & Claim Substantiation
Promotions, Contests & Sweepstakes
Communication Regulation, including social media, mobile, email, text message, and fax
Consumer Class Actions
Ad Targeting, Data Optimization & Privacy Compliance
Media Buying, Advertising Sales & Data Sharing Deals
Native Advertising
Rights of Privacy & Publicity