Investment Advisers, Mark Your Calendars: Effective Date Set for SEC's New Marketing Rule

The SEC’s new marketing rule for investment advisers (the “New Marketing Rule”) was published in the Federal Register today, making the effective date of the New Marketing Rule May 4, 2021.  The New Marketing Rule will replace the current advertising and cash solicitation rules for investment advisers registered or required to be registered with the SEC.  Investment advisers must be in compliance with the New Marketing Rule by November 4, 2022 (i.e., 18 months after the effective date). Please feel free to contact us if you have any questions regarding the New Marketing Rule or the regulation of investment advisers generally.


By the Investment Management & Broker-Dealer Team at Kilpatrick Townsend & Stockton

Knowledge assets are defined in the study as confidential information critical to the development, performance and marketing of a company’s core business, other than personal information that would trigger notice requirements under law. For example,
The new study shows dramatic increases in threats and awareness of threats to these “crown jewels,” as well as dramatic improvements in addressing those threats by the highest performing organizations. Awareness of the risk to knowledge assets increased as more respondents acknowledged that their