Pauline Tseng focuses her practice on trademark prosecution and enforcement. Ms. Tseng advises some of the most recognized brands in the technology industry, as well as emerging and multinational companies in the retail and consumer goods industries. She has experience counseling on a wide range of intellectual property and brand protection matters, including clearance, use, licensing, infringement, and anti-counterfeiting.

Prior to joining the firm, Ms. Tseng was an associate in the San Francisco, California office of an international law firm where she practiced IP litigation and enforcement.

While attending law school, Ms. Tseng was an Alumni Scholar. She served as an editor of the Loyola of Los Angeles Entertainment Law Review and a research assistant for a leading IP scholar, Professor Jennifer E. Rothman. She also served as a judicial extern for the Honorable Philip S. Gutierrez in the U.S. District Court for the Central District of California, where she worked on trademark and copyright infringement cases.


Loyola Law School J.D. (2018) Alumni Scholar

University of California, Berkeley B.A., Political Science (2012)


California (2018)

Court Admissions

U.S. District Court for the Northern District of California

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