Jerre Swann joined the firm in 1967 and became a partner in 1972. He has served as counsel for numerous national corporations in trademark, copyright, false advertising and trade dress actions in judicial districts throughout the United States and has acted as a consultant with respect to survey and expert witness issues in cases involving cutting-edge issues.

Mr. Swann was named the 2009 INTA President's Awards winner in recognition of his lifetime commitment and contributions to the field of intellectual property law. He has received the Ladas Memorial Award and the INTA Volunteer Service Award for the Advancement of Trademark Law. He was recognized in WHO'S WHO LEGAL - The International Who's Who of Business Lawyers for Trademarks. He was also recognized in The Legal 500 US for Litigation. Mr. Swann was recognized in The Best Lawyers in America® for Intellectual Property Law and Advertising Law in 2014 and each of the 13 years preceding. He was named by Legal Media to its Guide to the World's Leading Trademark Law Practitioners in 2008 and 2012, and he was named to its Best of the Best USA in 2011 as one of the top 25 practitioners for Trademark Law in the country. He was recognized as a 2009, 2010, 2013 and 2014 Georgia "Super Lawyer" in Intellectual Property Litigation by Super Lawyers magazine. Mr. Swann is also listed in the 2013 and the four years immediately preceding editions of Chambers USA: America's Leading Lawyers for Business for Intellectual Property Law and in 2012 and 2013, he is listed as #1 in the area of Intellectual Property Law. Mr. Swann is listed in the 2012, 2013 and 2014 editions of World Trademark Review 1000 – The World's Leading Trademark Professionals and is AV® rated by Martindale-Hubbell.*

*CV, BV, and AV are registered certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedure's standards and policies.

Professional & Community Activities

International Trademark Association (INTA), Special Committee on FTDA, Former Director

The Trademark Reporter, Former Editor-in-Chief

Education

  • Harvard University, J.D. (1965)
  • Williams College, B.A. (1961)

Bar Admissions

  • Georgia (1968)
  • New York (1966)

Clerkships

  • U.S. District Court for the Southern District of New York — Dudley B. Bonsal

Who We Are

Suite 2800, 1100 Peachtree Street NE
Atlanta, GA, 30309-4528
USA
t +1 404.815.6540
f +1 404.541.3407

Jerre B. Swann

Experience Highlights

Georgia-Pacific Corp. v. The Procter & Gamble Co.
Successfully represented Georgia-Pacific in the expedited arbitration of a case involving false advertising more
University of Alabama Board of Trustees v. New Life Art Inc.
Represent the University of Alabama in a case pending in the Northern District of Alabama in a suit  involving the defendant's use of the more
Board of Supervisors of Louisiana State University et al. v. Smack Apparel Co.
Represented four major universities and The Collegiate Licensing Company (CLC) in a trade dress infringement case. In an attempt to avoid the more
Trademark litigation and portfolio management for a non-profit housing organization
Represent a non-profit housing organization's domestic and international trademark portfolio, including domestic and international oppositions and more