Greg Gilchrist has successfully represented a wide range of clients, including small scale to Fortune 500 companies in litigation, trials and appeals before state and federal courts. Although he currently focuses his practice on intellectual property and antitrust litigation, his clients consult him on a wide variety of problems. In the course of his practice, he has handled employment litigation arising out of a lay-off and dealer termination cases arising out of distribution policy enforcement. He handles national and global brand enforcement projects for famous consumer products.

Outside of litigation, Mr. Gilchrist regularly advises clients on matters involving brand protection and product distribution and has handled negotiations in a wide variety of commercial disputes. He has worked closely with clients to design processes and programs that lawfully implement their commercial strategies. His extensive experience in pre-litigation counseling includes serving on a number of client policy committees and training teams.

In 2012, Mr. Gilchrist was recognized as a Northern California "Super Lawyer" in the area of Intellectual Property by SuperLawyers magazine. He is listed in Best Lawyers in America^® in 2013 for Commercial Litigation. Mr. Gilchrist is listed in the 2013 edition of World Trademark Review 1000 – The World's Leading Trademark Professionals. He is AV^® rated by Martindale-Hubbell.*

*CV, BV, and AV are registered certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedure's standards and policies.

Representative Clients

Levi Strauss & Co. Representing company in global trademark enforcement effort. Counseling about distribution policies, Internet policies, trademark and copyright policies and education for sales and marketing forces. Counseling and representing company regarding sourcing policies.

Williams-Sonoma, Inc. Representing company in trademark, trade dress and copyright litigation and in brand and copyright enforcement efforts. Providing counsel about brand and copyright protection strategies; protection of IP assets on-line, and vendor strategies.

Representative Trials

Commonwealth Scientific & Industrial Research Organisation v. Intel, Microsoft, Dell, H-P et al. Represented Australian governmental research organization in patent infringement trial regarding patents for wireless LAN technology.

Levi Strauss & Co. v. Abercrombie & Fitch. Represented Levi Strauss in trial against competitor regarding allegedly infringing stitching design.

All Alaskan Seafoods v. Raychem Corporation. Represented Tyco Electronics Corp. [successor of Raychem] in trial of product liability action involving claims in excess of $150 million arising from fire aboard salmon and crab processing vessel.

Fisherman's Wharf Bay Cruise Corporation v. Blue & Gold Fleet. Represented client in arbitration regarding settlement reached during pre-trial of predatory pricing, tying, price and services discrimination claims.

Levi Strauss & Co. v. Vivat Holdings. Represented client in TTAB trial proceedings regarding trademark applications of rival jeans manufacturer.

Representative Appeals

Levi Strauss & Co. v. Abercrombie & Fitch. Represented client in appeal regarding standard for dilution under Trademark Dilution Revision Act.

Informatica Corp. v. Bus. Objects Data Integration, Inc. Represented client in appeal regarding validity and infringement of software patent.

Unit Process Co. v. Tyco Flow Control. Represented manufacturer in state and federal appeals regarding exclusive dealing, tying, monopoly, trade libel and franchise law claims.

Fisherman's Wharf Bay Cruise Corporation v. Blue & Gold Fleet. Represented client in appeal regarding dismissal of predatory pricing claims.

Saratoga Fishing v. J.M. Martinac. Represented amicus curiae in U.S. Supreme Court.