Traditional media like print, audio recordings and film are being replaced by digitization and new social media offerings. As the advertising and publishing industries struggle to adapt to these new communication methods, and disappearing conventional ad revenue, they also struggle to protect and profit from their intellectual property. Kilpatrick Townsend attorneys understand the business and legal issues confronting advertisers and publishers.

Our clients in these industries include:

• Major publisher of print and electronic phone directories
• Consumer packaged goods companies
• Retailers
• Textiles designers and manufacturers
• Online search, advertising and publishing corporation

Advertising

Our comprehensive advertising and promotions practice provides counsel in all aspects of advertising and trade regulation law. Our group's attorneys have extensive experience in the diverse array of legal areas that constitute advertising law, which provides us with the necessary insights to provide our clients with a distinct competitive advantage on key advertising-related matters. These include:

• Trademark
• Copyright
• First Amendment
• Trade Regulation
• Antitrust
• Unfair Competition
• Privacy and Data Security
• Right of Publicity
• Licensing
• Product Disparagement
• Regulatory Defense
• Consumer Protection

Publishing

The Internet makes information more accessible to millions of people around the world, but it also presents interesting legal challenges. Kilpatrick Townsend's intellectual property attorneys have been involved in precedent-setting litigation surrounding copyright fair use and the rights of Internet distributors, authors and publishers. They have also helped the courts interpret copyright law when it comes to parodied works.