Rich Keshian has extensive experience in civil litigation, concentrating in product liability and business litigation. He has tried more than 80 jury trials to verdict in federal and state courts, including class actions, trade secret, breach of contract, product liability, and eminent domain (condemnation) cases. Mr. Keshian is a certified mediator and arbitrator. He has represented numerous clients in the furniture industry and other manufacturing industries regarding product liability issues. Mr. Keshian is also an adjunct professor at Wake Forest School of Law. During law school, Mr. Keshian was an Editor of the Vanderbilt Law Review.

Mr. Keshian has consistently been recognized in The Best Lawyers in America® for Commercial Litigation, Product Liability and Eminent Domain. He was also named "Lawyer of the Year" in the area of Product Liability Litigation — Defendants by The Best Lawyers in America®. Mr. Keshian has also repeatedly been named a North Carolina "Super Lawyer" in Business Litigation by Super Lawyers magazine, and top rated lawyer in Litigation by Corporate Counsel, American Lawyer and the National Law Journal. Mr. Keshian received the 2008 Pro Bono Impact Award from Business Leader Media. He has also consistently been voted by North Carolina attorneys as a member of "Legal Elite," one of the best litigation attorneys in North Carolina in North Carolina Business magazine. Mr. Keshian is listed in the 2013, 2014 and 2017 editions of Chambers USA: America’s Leading Lawyers for Business in the area of General Commercial Litigation. He is AV® rated by Martindale-Hubbell*.

*CV, BV, and AV are registered certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedure's standards and policies.


Successfully defended class action related to allegedly faulty marine products in federal court in Charleston, South Carolina, resulting in denial of class certification and a dismissal of the case.

Represented national telecommunications company in national class action involving alleged violations of the TCPA with exposure in excess of $50 million.

Represented leading logistics company regarding indemnity issues arising out of patent litigation.

Represented one of the leading heavy truck and engine manufacturer against allegations of negligence and breach of warranty and product defect claims in alleged violation of the Magnuson Moss Warranty Federal Trade Commission Improvement Act.

Represented a financial institution arising out of allegations of RICO, fraud, and civil conspiracy regarding alleged theft of coal and related loan transactions.

Represented Krispy Kreme Doughnut Corporation Inc. against claims of negligence, gross negligence and punitive damages arising out of the alleged negligence of a company employee. Obtained summary judgment. Upheld on appeal to the North Carolina Court of Appeals.

Represented a leading global specialty pharmaceutical company in product liability claims arising out of hormone therapy replacement drug.

Represented Volvo Penta of the Americas in a nationwide putative class action brought in the United States District Court for the District of South Carolina asserting claims for product liability/breach of warranty, quantum meruit/unjust enrichment, and conversion arising out of allegedly defective marine propulsion products. After more than 16 months of district court litigation, plaintiffs abandoned the class allegations asserted against firm client Volvo Penta.

Represented several telecommunications companies in class actions arising out of the Telephone Consumer Protection Act, contract actions, and unfair and deceptive trade practices claims.

Represented North American truck company in commercial, product liability, catastrophic injury and class action litigation.

Represented both property owners and condemning authorities, state, municipalities and businesses with regard to eminent domain actions in state and federal courts throughout Southeast region of the United States.

Represented major sports media company in high profile action involving civil conspiracy, breach of fiduciary duty, unfair trade practice and related causes of action arising out of bid process and contract award for public university sports multi-media rights.

Represented Outback Steakhouse and its affiliates in contract, declaratory judgment and restrictive covenant issues.

Represented defendant in class action involving alleged defects in commercial truck diesel engines with exposure in excess of $250,000,000. Successfully defeated class certification leading to nominal settlement with class.

Represented Dan River Inc. in declaratory judgment action against ALS arising out of alleged false advertising claims. After extensive discovery, ALS agreed to dismiss their counterclaim and agreed not to challenge Dan River's right to manufacture and market its product. Dan River, Inc. v. ALS Enterprises, Inc., Case No. 4:06 CV 00002, (W.D. Va. 2006).

Obtained successful defense verdict for national Class 8 truck manufacturer in class action involving contract, Uniform Commercial Code, and Unfair and Deceptive Trade Practices allegations.

Represented national company in legal action against former CEO involving breach of fiduciary duty, misappropriation of company assets and proprietary information, unfair trade practice and related causes of action. Successfully obtained temporary restraining order and preliminary injunction.

Represented numerous plaintiffs in catastrophic injury and wrongful death actions.

Represented Pulmonetic in a product liability action arising out of the death of a minor child, who had been in an automobile accident in 1999 that left him paralyzed and dependent on a ventilator. The minor plaintiff died in 2006, and plaintiffs allege negligence and product design defects against corporate defendants. Besides negligence claims against Brown, various product liability theories were alleged against Pulmonetic and Datex-Ohmeda, Inc., the manufacturer of the 3900 pulse oximeter, as well as Apria Health Care, Inc., which sold both devices. All claims against the company have been dismissed.

Represented Avery Dennison Corporation, a producer of consumer products, pressure-sensitive adhesives and materials, in a catastrophic injury action and related insurance action.

Represented a leader in telecommunication services in connection with alleging over-billing of switched access usage charges in violation of the Interstate Access Tariff and related federal tariffs and regulations. Case settled.

Represented leader in telecommunication services in connection with alleging over-billing of switched access usages chargers in violation of Interstate Access Tariff and related federal tariffs and regulations. Case settled.

Successfully represented a furniture manufacturer in litigation arising out of improper valuation and accounting by seller of retail markets.

Successfully defeated a contested class certification motion for Volvo Group North America, LLC, in a nation-wide breach of warranty case in the United States District Court for the Middle District of North Carolina. The plaintiffs filed suit against our client asserting claims based on alleged defects in two models of Volvo’s high-displacement diesel engines. The plaintiffs alleged that defects in various systems of the engines led to repeated malfunctions and breakdowns of the trucks in the field and that Volvo was unable to develop and implement adequate solutions to the defects. Five days after the court held a hearing on the class certification motion, the judge entered an order denying the plaintiffs’ motion for class certification. The court found that the plaintiffs failed to show how they could prove any issue central to the validity of their claims on a class-wide basis. The court also found that the plaintiffs failed to address the substantial choice of law issues or how the court could address the material variances in state law.

Represented a leader in the design and manufacturer of portable, mechanical ventilators for home health care in a product liability action arising out of the death of a minor child who had been in an automobile accident that left him paralyzed and dependent on a ventilator. The minor plaintiff died and the parents alleged negligence and product design defects. All claims


Vanderbilt University, J.D. (1982)

Duke University, B.A. (1979) with honors


North Carolina (1983)

Tennessee (2015)

Court Admissions

U.S. District Court for the Eastern District of North Carolina

U.S. District Court for the Middle District of North Carolina

U.S. District Court for the Western District of North Carolina

U.S. Court of Appeals for the Fourth Circuit

U.S. Court of Appeals for the Sixth Circuit

U.S. Supreme Court

Professional & Community Activities

Mediator certified by the N.C. Dispute Resolution Commission for N.C. Superior Courts and the U.S. District Court, M.D.N.C.

Member, large complex case panel of Arbitrators and Neutrals for the American Arbitration Association

American Bar Association, Tort Insurance Practice Section, Property Insurance Section, Chairman of Publications

Association of Defense Trial Attorneys, Member

The Defense Research Institute, Member

Home Owners Annotations Publication, Regional Editor

North Carolina Association of Defense Attorneys, Member

North Carolina Bar Association, Administration of Justice Study Committee, Member

Tort Insurance Practice Section Annual Survey, Property Law Survey, Editor and Author

Vanderbilt Law Review Editorial Board, Member

Wake Forest Law School Moot Court Board Judge

Winston-Salem Davis Cup Organizing Committee, Member

Winston-Salem Open Tennis Tournament, Board of Directors and Legal Counsel


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